Campaign Case Study
World Changers
Situation
The very trait that made their 10 branches unique in the Chicago banking community—they did not look like banks—also made them vulnerable to brand ambiguity.
Action
Ibis focused on transforming and upgrading the brand personality, so it spoke of the breadth and depth of products and services.
We designed a series of exterior signs and window communications that broadcast ShoreBank attributes, reflected the diversity of the consumers it serves, and promoted the primary bank products.
Result
Notwithstanding its attractiveness, the signage has exceed its projected shelf-life of 12–to–18 months, making it a cost-effective undertaking for the bank. Also, a communications audit by New York-based BBMG, stated that Ibis’s work was the most “consumer-friendly materials” that spoke to the ShoreBank mission and “demonstrated well with the brand.”
The program received the 2009 Communicator Award for Print Distinction.