Campaign Case Study

Authentic Experience

Situation

The local sensation needed a brand presence that would catapult it onto national and global scenes.

Action

Ibis stewarded the brand for more than a decade, helping shape the brand strategy, identity program and touching all aspects of
marketing; growing recognition and revenue for the company.
With measurable outcomes in place, the Muntu-Ibis relationship deepened. Ibis became a more valuable partner and collaborator in many ways: designing, handling new project development; leading efforts to better understand Muntu’s core audience needs; defining “the Muntu experience;” and providing insights into the organization’s overall development.

Result

Ibis creative work generated consumer praise, built strong recognition/differentiation, and helped Muntu increase ticket sales and secure $16-million in capital campaign funds.

Client:

Muntu Dance Theatre of Chicago

CampaignS:

Organizational and Event Branding

“Working with Ibis has always been a really organic and fruitful process for us. Their greatest strength is visionary thinking.”

Joan Gray, Muntu Dance Theatre