Campaign Case Studies

Faithful Innovation

The Challenge

A transition to new leadership and a new service model called for repositioning the brand within the community and partners on the local and national level – one brand to bridge from the neighborhood to the boardroom.

The Solution

Faithful Innovation reflects Bethel's rooted heritage and commitment to change and leadership. We stabilized the brand and enhanced its presence in the community and nationally through public relations and innovative design. We amplified concepts like 'indigenous stakeholders', while drawing connections between Bethel's work at the national level with local remedies like brownfield recovery, affordable and sustainable housing and entrepreneurship.

Client:

Bethel New Life

Campaign:

Faithful Innovation