Campaign Case Studies

Know Your Money

The Challenge

Ibis was called on to help develop and promote financial literacy to young African Americans, an area where the client had little-to-no brand positioning or stake.

The Solution

The Know Your Money materials supported and promoted financial literacy in 4 markets. Supported by an online presence and collateral; the one-year program in 4 markets turned into a three year program in eight markets. And with a little help from Magic Johnson, we helped people to get to know their money in a whole new way.

Client:

Flowers Communications/Altria Group

Campaign:

Know Your Money